The Stockholm range exudes pure luxury. Fine embroidery richly adorns the bras and briefs. The mischievous embroidered border and playful flowers create an extremely romantic look: beautiful yet seductive. The subtle colour nuances and warm winter shades, Charcoal, Ocean and Bourgogne, give this range instant class. For playful flower girls and classic ladies, it would not look amiss in a nostalgic Jane Austen costume drama.

Legendary designs are unalterable. The Panton Chair or the Moleskine diary: there's not a single detail you'd want to change. The Copenhagen range is the timeless classic in this PrimaDonna winter collection. Our designers looked for inspiration for this range from our rich cultural heritage which radiates character and authenticity. It is a series which combines refined embroidery with subtle nuances of colour. A must for the stunning, seductive woman with a bigger bust.

Young and sensual. Alexandrie's surprising floral motifs immediately catch the eye without being excessive. Three cheerful coloursgive this range a totally different look each time. Crisp and fresh in White with delicate mint accents, scintillating in Regatta with charming pink accents, and then there's the sultry simmer allure of Florida. Strikingly contemporary and wonderfully seductive. The delicate colours accents in the embroidery provide a remarkable extra dimension. Thanks to the unique guipure spaghetti straps, this range is ferfect under light clothing. Sheer idulgence!

Glamorous women will undoubtedly find PrimaDonna's luxurious and original Helsinki to their taste. Our designers created a unique colour palette for this range. The interplay of harmonious shades and embroidered motifs gives this lingerie a luxurious character never seen before. The exotic floral designs in Empire Green and Midnight Violet will bewitch every woman. The refined Swarovski jewels add to the brilliance of the Helsinki range.

This iconic PrimaDonna range is showing off with a new colour, Cherry Punch: a warm Bordeaux red. After the rise of purple shades in the last few seasons, Bordeaux red is due a revival. A fiery hue which trendy women will adore... The Deauville wire bra with a full form is unique thanks to its wide range of cups (up to I cup). Thanks to its raised cup's side pieces, the full bust gets extra support. The bust is pushed forwards and the high cup line ensures that the bust is comfortably embraced. thanks to this clever example of technology and PrimaDonna's years of experience,it's the perfect bra for every generous bust.

Madison is a gold standard in the PrimaDonna collection. A contemporary line which nevertheless has a timeless look, thanks to the combination of modern squares and classic, decorative lace. It's lingerie for women who prefer lighter fabrics, elasticated lace and a fine knit, and who don't need the extra frim support of the Deauville series. The new colour, Royal, is this season's fashion top colour. Blue is everywhere in this winter's clothing collections. In addition to this new colour, Madison also has two surprising new models: the pre-foermed padded bra which is covered with lace, and the bustier with a two-part cup.

Less is luxury... This pearl is now a classic thanks to its discreet elegance. The Perle woman seeks harmony and practicality, without being humdrum. A role the new Perle range is born to fulfil. Who says sophistication can't be comfortable too? Since the Satin range appeared in the PrimaDonna collection in the '90s, the smooth, pre-formed bra has been a fabourite in every wardrobe. The simplex material provides unrivalled comfort and the pre-formed padded bras craete a seductive silhouette under light, clinging clothes. In Perle, You feel like a woman from head to toe.

Retro is ... back! Menton has a light hearted vintage aura. Whether you like trendy or timeless, no one can resist this range. Navy blue, that's the best way to describe Ocean. This extremely stylish colour is a true classic. Mysterious and elegant under any summer outfit.

Subtle, elegant... This range effortlessly continues the tradition of fine embroidery. Its richness springs fully to life thanks to the light colour contrasts. Perfect as a faux uni-colour with a touch of vintage thanks to the printeld simplex. Refined and fashionable, the Constantinople woman doesn't need to compromise. Popular, strong simplex, familiar from ranges such as Odeon and Portobello, provides the perfect fit here in combination with elasticated tulle. The fine floral embroidery on the shoulder straps make Constantinople wonderfully light-hearted. Discreet allure for the woman who knows what she wants.

Discreet contradiction. Blue Gel is subtle and seductive. Elegantly contrasted with white and natural colours in the embroidery. Summer fresh, yet warm against the skin. This refined fashion colour goes perfectly under soft shades, white ande natural.

Pure and refined. The Portobello range proved very popular last summer. It is a light, feminine range thanks to its especially fine embroidery. Simplicity with class in scintillating White for a radiant summer. Subtly concealing under light clothes, this wonderful spacer bra should definitely have a place in every wardrobe. The smooth cups with elegant embroidered trim create a slimming effect. The ultimate celebration of femininity.

Functional but stylish, just like the much-loved Saffraan series. The new embroidery with a timeless design on simplex is a nice change in no fewer than three colours: natural, Caffé Latte and black. This series willstay in the Prima Donna collection, replacing the Saffraan series in time. All basic styles are available: wire and soft bra, with or without tummy band,wire and soft body, Rio and full brief.

Supersoft wearing comfort, perfect support, stylish simplicity. Successful series, fashionable than ever.

A unique top that showed everyone the advantages of an incorporated, adjustable bra last summer. White and black are still the main colours in this series.